1. If you absolutely have to use Java script drop down menus,
image maps or links, make sure you put text links some place on the page so the
spiders will be able to follow your content.
2. As we all know content is king. So make sure to have excellent, well written,
thought out unique content that emphasizes your primary keywords or key phrases
for that page.
3. Now if content is king, then links certainly are not the
jester. Build a castle (network) of good quality back links and make sure you
are using your keyword phrase as the link itself. It’s better if you are able
to link with other sites in the same niche as you are.
4. You don’t have to be enthralled with Page Rank. It’s a very small part of the ranking kaleidoscope.
A site with a lower Page Rank can actually outrank one with a higher Page
Rank. Weird I know, but I don’t make the
rules.
5. Make sure that you have a unique, keyword enhanced Title tag
on every page for your site. If you HAVE to have your company name in it, just
put it at the end of your title. IF you are not a major brand name that
EVERYBODY knows of, than your company name will probably get few searches.
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6. Spanking new content will most likely improve your
rankings. Try and add new and useful
content to your website on a regular basis. New content adds a crispness to
your site in the eyes of the search engines in which they love.
7. Make sure that the links to your site and within your site
use your keyword phrase or phrases. We
also call this anchor test. Instead of using “View Now” or “Click Here”. Use your keyword in a sentence or in your bio
box (that is if you are writing articles) with your keyword text. Make sure your
keyword text is relevant to the sentence you place it in.
8. You want to focus on keyword phrases and not just
keywords. If you are a local
business, then it might be a wise idea to include the city you are located in
as one of your keywords as well.
9. Make sure to design your web site with SEO included. If you
have a designer, have them understand your expectations for your SEO
Optimization. Although flash is fancy, it won’t do a thing for your site as
spiders can’t crawl flash or images. If you’re looking to sell products, try
and keep your content and pages simple.
10. Try and use your keywords and keyword phrases effectively in
text links, image descriptions and even your domain name.
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11. Double check the link to your home page throughout your
site. Is index.html attached to your
domain name? If it is, then you are
splitting up your links. Make sure your outside links are going to (http://www.domainname.com) and your
internal links are going to (http://www.domainname.com/index.html).
Always link back to your main home page.
12. Frames, Flash and AJAX all
share the same problem – you can’t even link to one page. Do not use Frames and use Flash and AJAX
sparingly for the best SEO results.
13. If you want to get your site spidered, you can always submit
it through Google’s regular submission, but sometimes it can take weeks. The fastest way to get your site spidered is
by getting a link to your site through another quality site.
14. If you’re not able to change your site content often, then
your site needs a blog so the search spiders can see fresh text. Try and blog at least three times a week with
good, fresh, quality content.
15. If you are link building.
Try and think quality and not quantity. A single, good, authoritative
link will help you a lot more than a dozen poor quality links, in which they can
actually hurt your site.
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16. In case you didn’t know, search engines really want natural
language. So don’t try and stuff your
text with keywords like a Thanksgiving Turkey. It will not work and search
engines will look at how many times a term is in your content. If it sees some over stuffing, then it will
actually work against you.
17. Make sure when writing your content, that your keywords have
descriptive words around them as well.
Try and enhance your content as much as possible.
18. Make sure you are not using the same proxy as a spammer or a
banned site. This can actually work against you with the negative notoriety.
19. Instead of registering your domain name as a private domain,
make sure it’s publicly viewed as Google might see a privately registered
domain as a potential spammer.
20. If you are optimizing your blog, make sure
your post title tag is independent from your blog title.
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21. Make sure that you remember that SEO is Text, Links,
Popularity and Reputation.
22. Try and make sure that your site is relatively easy to use.
This can help your link building progress, popularity and in the end, your
ranking.
23. Try not to be stingy with linking out. It well help increase your links in, although
one way text links are the best for your site.
24. Search engines like BOTH unique AND quality content. There is
a difference between to two so make sure you have both.
25. If your main page absolutely MUST be a splash page that is
all Flash or has a big image, then place text and your navigation links below.
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26. You will find that a lot of your most valuable links might
not be placed in web sites, but they may be in the form of e-mail communications
such as ezines and news letters.
27. Paid links will not help you a bit unless they are embedded
in the body text and are not obvious sponsored links. They may get you a few clicks, but will not
help your SEO.
28. If you can get links from .edu domains this will help you
greatly as they carry more weight. See if you can get a couple of your links on
some .edu sites that are looking for sponsors.
29. Try and give them something to talk about, as link baiting
is pretty good content.
30. Try and give each individual page a focus on a single
keyword phrase. Don’t optimize the page for several phrases at once.
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31. You must work on your SEO for 30 minutes everyday, as this
will always keep your site fresh. The
search landscape does change daily as well so this is very important.
32. Try and link with influential bloggers and authority
sites. If you can get them to reprint
your content, then it will be very beneficial to your site.
33. Make sure to use captions with your images. Make sure the
all your images are labeled with keyword phrases as search engines can and will
crawl the labels of images.
34. Let your site pages be found naturally by the crawler. A good navigation and linking will serve you
much better than relying only on a XML site map.
35. Links and deep links from a high Page Rank site are the best
to receive. High Page Rank indicates a high trust, so the back links will carry
much more weight.
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36. You better understand social marketing. It is a VERY large part of SEO. Make sure you
understand sites like Yelp, del.icio.us, Facebook and Digg. The more you
understand, the better you will be able to compete in search.
37. Make sure you utilize your videos by not just submitting
them to YouTube. Make sure you submit your videos to other quality sites like
AOL, MSN, Metacafe and even Myspace.
38. Tag your video content with keyword rich text. Search engines see the surrounding content
and define the usefulness of the video.
39. Make sure you Enable “Enhanced image search” in your Google
Webmaster Central account. Images are and have been a big part of the new
search results, so allowing Google to find your photos will help your SEO most
definitely.
40. If you are able to, try and add viral components to your web
site or blog – reviews, ratings, visitors comments and more.
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41. Try and hit every for front as SEO isn’t just about links anymore. Do video, news,
social content and even podcasts.
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